We are the Future Today's consumers are the new brand managers for companies big and small. With the easy sharing and transparency of the digital age, what we say and think has the power to both carry and destroy the reputation of a brand.
We are the Community When we raise our voices we spur improvements in the world of business. Why not bring that power to bear on our community, and to the shops and restaurants we visit every day in our neighborhoods?
We Live Our Values When thousands of New Yorkers shop, eat, and live their values, we will send the message that sustainability is profitable, ethics is indispensable, and community comes first. The message will be impossible to ignore.
The website encourages you to take a pledge that you will shop your values and provides a map of participating businesses as well as featured specials. What do you think: a good idea, some skillful marketing, or possibly both?
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